An SEO consultant could potentially help or not a website by engaging in several of the following practises:
Black hat search engine optimization (SEO) refers to strategies that violate search engines’ guidelines for how results should be shown. Keyword stuffing, cloaking, and link schemes are just a few of the black hat SEO practises that can have a website removed entirely from search results.
Purchase or sale of links with the intent to manipulate search engine rankings is considered “paid linking” and can result in a penalty or exclusion from search engines.
If an SEO consultant doesn’t follow industry standards and best practises, they may actually hurt the website’s performance instead of helping it.
If an SEO expert guarantees or promises outcomes that are impossible to obtain, they are likely engaging in unethical practises.
Lack of communication: An SEO consultant who has trouble getting out to their clients or who doesn’t keep them updated on their progress may be falling short of their clients’ expectations.
If you want your website to do as well as it can, you need to hire an SEO consultant that is honest, trustworthy, and knowledgeable.
What you should not do in SEO?
Several SEO practises should be avoided at all costs to maintain high search engine rankings for your site.
Avoid using black hat techniques, which are strategies for improving search engine rankings that go against the terms of service of the relevant search engines. Keyword stuffing, cloaking, and link schemes are just a few of the black hat SEO practices that can have a website removed entirely from search results.
Don’t buy or trade links to manipulate search engine rankings; doing so is against search engines’ terms of service and can lead to a ban or punishment.
The search engine rankings and overall performance of a website might suffer if best practises and industry standards are disregarded.
Avoid making assurances or promises you can’t keep: Falsely promising or guaranteeing certain levels of traffic or sales growth through SEO is unethical and likely to disappoint.
Avoid keyword stuffing, which is a black hat strategy used to artificially boost a website’s search engine ranks through excessive usage of targeted terms. Key phrases should be used organically and in a way that is helpful to users.
Avoid prioritising search engines over human visitors; doing so can hurt your site’s rankings and credibility. Designing a website that is user- and search engine-friendly is crucial.
As a whole, the finest SEO strategies are those that take a long-term, ethical, and user-focused perspective.